Touch925

Touch925 is a jewellery brand built on the belief that luxury should be accessible, offering premium sterling silver jewellery that's timeless, durable, and affordable. Frst reimagined the brand from the ground up, creating a sophisticated identity system that seamlessly translated across packaging, retail, digital, and every customer touchpoint.

wORK SPECS
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Client
Touch925
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Year
2025
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Scope
Brand Identity and Packaging

Redefining Accessible Luxury

Touch925 set out to make premium sterling silver jewellery feel more accessible without compromising on elegance, quality, or craftsmanship. We translated this vision into a refined brand identity that embodies modern, everyday luxury. From designing a timeless logo and versatile brand mark to defining a sophisticated colour palette, typography, packaging, retail collateral, social media presence, and imagery guidelines, every element was thoughtfully crafted to create a cohesive and premium brand experience. The result is a visual identity that feels aspirational yet approachable, helping Touch925 stand out consistently across every physical and digital touchpoint.