Brand Logo
We took a minimalist approach to the logo design, aiming to convey a lot with just a few elements. The smile encased within a house evokes a sense of positivity and reassurance.
Smart Cover
Smartcover is an UK based insurance brand that makes protection feel simple, reassuring, and human. Built around the promise of "Turning Emergencies into Smiles," the identity combines a friendly visual language, optimistic colours, and approachable communication to transform insurance from a stressful necessity into a brand people can trust and relate to.
wORK SPECS
Client
Smart Cover
Year
2024
Scope
Branding
Colour Pallette and Typography
The palette reflects Smart Cover’s insightful and proactive approach. The bright blue to navy gradient represents reliability and the yellow accents add optimism. The typography consists of a bold primary typeface and a versatile secondary typeface to enhance readability and reinforce brand recognition.
The Outcome
Together, these elements forge a brand identity that feels contemporary, trustworthy, and warm. We incorporated human faces into the visual language, with an aim to make Smart Cover come across as more approachable and relatable.
Recent works
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