Aline

Aline is a modern physiotherapy and wellness brand that believes movement is the foundation of a healthier life. Frst brought this vision to life by creating a cohesive brand identity across the logo, visual language, colours, iconography, collaterals, and digital touchpoints, making the brand feel approachable, premium, and rooted in trust.

wORK SPECS
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Client
Aline
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Year
2026
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Scope
Brand Identity and Design

Designed for Better Living

Aline redefines physiotherapy as a way of life rather than a last resort, championing the belief that movement is freedom and should be part of everyday living. The identity blends clinical expertise with a calm, human-centric aesthetic, using fluid typography, movement-inspired forms, and a fresh visual language to communicate balance, recovery, and confidence. Every element, from the logo and iconography to the colour palette, patterns, and brand applications, works together to create a cohesive wellness experience that feels modern, approachable, and deeply rooted in purposeful movement.

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